Comment
01 Feb 2003
I lived in Earls Court for many years. Once universally known as Kangaroo Valley, the Australian influence lessened after the Commonwealth Club closed, leaving the area with a distinct eastern Mediterranean flavour.
And when the national press found Diana Spencer was living in Colherne Court - behind the Colherne gay pub - Earls Court suddenly became South Kensington in their reports.
Dress it however you like, Earls Court was always a thriving, noisy, dirty area of London.
ExCeL and Docklands will seem strange. Just as Earls Court must seem strange to first time visitors.
But I can assure you there is life over there. I have spent some time around ExCeL and Canary Wharf and intend - with a little help from others in the industry - to spend more time in the area, finding the same kind of restaurants and nightspots we have been used to.
It's a tough job, but someone has to do it.
National Boat Shows (NBS) has set a target of 200,000 visitors for the first show.
But when the 2003 Schroders London Boat Show - the end-of-anera last Earls Court show - didn't reach its target, I wonder if going for a 33% increase on the 150,000 they did get is a good idea?
Think about it. If we get 180,000 at ExCeL - a huge increase as exhibition attendances around the world continue to decline - NBS will have a failure on its hands.
John Clarke, Paul Streeter and James Gower all say they wanted to set themselves a real challenge for the first ExCeL show. They have certainly done that.
They have a £2 million promotions budget. They have the advantage of the curiosity factor. They have a friendlier start date.
But, as we all know, it takes only a few days of bad January weather - or a rail strike - and targets vanish only slightly quicker than a show organiser's reputation.
And while they are in the unfortunate position of being wrong, whatever target they set, I hope they are not raising expectations unnecessarily.
Related products
For more information on products mentioned within this article visit






