Remember: no-one knows your audience better than you

01 Feb 2003

The primary aim of any web site should be to create an interactive environment that achieves the expectations of the visitor and the strategic aims of the site owner, says Simon Judd , sales director of MarineData Internet. 

DailySail bucks the trend

01 Feb 2003

Failed internet ventures have been as prolific in the marine industry as in any other. In recent months SailSail, Boatastic and BoatMagic have stalled or vanished, while in the United States there was the grand scale $500 million meltdown of Quokka Sports, which was responsible for the lavish 1999 Louis Vuitton Cup and the 1997/8 Whitbread Round-theWorld Race websites.