The Daily Sail is a relaunched, redesigned and re-christened version of madforsailing. com, which won the BT/YJA Sealine Media Award in 2002 - the only website ever to have done so.

The new company was set up by editor James Boyd with madforsailing colleagues Andy Nicholson and Daniel Asante following a management buyout of the site from Madforsport Ltd, publishers of Sailing Today, at the beginning of October 2002.

So why will TheDailySail succeed when others have failed?

The answer lies in a combination of original, quality journalism and charging a subscription of £24.95 per annum for members to read it, says Boyd.

"Our business model is based on revenues primarily from subscriptions and from advertising, " said Boyd, who spent 12 years at Yachting World magazine as features editor then assistant editor. "Paying for content on the web is becoming an increasingly accepted practice - and frankly it is the only way web-based ventures of this kind have a sustainable future."

TheDailySail. com covers all aspects of yacht and dinghy racing both in the UK and overseas and writers include Ed Gorman and Andy Rice, both of whom write for The Times.

Content is divided up by class so there are separate sections for America's Cup as well as Olympic sailing and skiff and asymmetric dinghy racing, for example.

"This allows readers to view content appropriate to them, but also advertisers to target specific audiences, " says Boyd. "Subscribers also receive a number of benefits, such as discounts for marine goods - and we have many more 'member benefits' to come."

A new product to be launched this month is a weekly . pdf download newsletter entitled The Weekend Papers . This is a weekly round up of yacht and dinghy racing news and views from around the world and is free to non-members.

Aside from producing TheDailySail. com, International Sailing Media also runs event websites and the company was responsible for the entire editorial content program for the Volvo Ocean Race's official website.