Sea Vision turns out to be a recruitment drive to get more young people working in the UK's maritime sector.

So it was strange not to see a representative from the British Marine federation (BMF) on the panel.

The presentation talked in terms of the future of the UK's maritime industries being under threat. "Unless steps are taken urgently to halt the current drift in recruitment away from Britain's maritime industries, we could throw away centuries of world leadership in this sector, " said Christopher Morgan, director-general of the Chamber of Shipping.

Stirring stuff.

The campaign is intended to raise public awareness of the value of the maritime sector and to educate youngsters.

However, there is no budget.

The presentation was a public airing of A Good Idea with little to back it up, other than the heavyweight panel.

A question to the panel about the budget brought the reply from Mark Brownrigg, one of the major speakers, that: "This is a low or nobudget campaign."

A question from the floor pointed out the potential for Inland Waterways in this project and asked if there was any involvement.

It turned out there wasn't and Brownrigg was able only to say the comment "had been noted".

It took a question from the floor to get the BMF chief executive, John Clarke, involved in telling the assembled journalists where funding might be obtained through such organisations as Regional Development Agencies.

Howard Pridding, executive director of the BMF - also watching from the back - later said much of the project was being funded by the 60 or so organisations involved, each putting in time, effort and people.

A badly structured presentation obscured what could be a very interesting project.

BB will delve a little deeper. Watch this space.