Icons are marked on the products and used in the product brochures to show each models' forward, side and downward viewing capability.

Top of the range is the Matrix 65 which features builtin "UniMap" cartography with two options available featuring 4mm detail covering the coastal areas of Western Europe or South Pacific as well as a built in GPS system.

Accessories available with all Matrix models include Humminbird's new WeatherSense Fishing Condition Monitor, which measures the barometric pressure changes that impact fish behaviour. Hummingbird says this new capability allows, for the first time, real time barometric pressure to be viewed on the fishfinder display.

WeatherSense intelligent monitoring provides a record of the last 12 hours, so users start the day knowing what the conditions are, past and present.

All units can accept inputs from an external GPS unit that converts every unit into a full GPS-Trackplotter for advanced positioning capabilities.

The Matrix products use the new Navionics Gold Seamless Cartography for blue water use and inland freshwater maps from Navionics HotMaps.

The sunlight readable colour unit boasts 320 detail enhanced vertical pixels. This state-of-the-art colour unit offers the Humminbird "If it's Fish, it's Red" feature.

Key Matrix features include large, high definition LCD displays with Ultra Black pixel technology and 12 levels of grayscale for fine detail.

The Matrix series has at least 240 vertical pixels displaying, says the company, incredible resolution to show fish and bottom structure on the screen.

According to Hummingbird, the Matrix new Sonar Echo Enhancement Technology is so sensitive it will track a BB shot to 121m (400 feet), and has an incredible 6.35 cm (2.5in) of target separation.

Select units in the series offer Dual Beam Plus sonar that combines the precision of narrow beam with the coverage of a wide beam to offer superior bottom definition, with structure and fish location over the widest possible area and will operate to depths up to 365m (1200 feet).

New TrueArch and Selective Fish ID+ technologies provide the angler improved fish identification to suit every style of fishing, they say.

The Real Time Sonar window also gives instant access to the conditions directly under the boat.

Flow Distribution Tel: 01227 742157 Web: www.hummingbird.com