He was managing director for much of the company's life until the company was sold to Gerard Wainwright. When Wainwright sold the company to Brunswick, Frank Fish opted for semi-retirement, acting as a consultant and appearing at boat shows.

A dedicated industry supporter, in 1994 he joined the board of National Boat Shows, becoming its chairman and a member of the management board in 1998. Most recently, he was chairman of the subscription review group.

"We will really miss him and his direct, humorous style, " said John Clarke, chief executive of the BMF.

Never afraid to speak his mind, Fish earned universal respect throughout the industry.

"One of the marine industry's great figures, " said Gerard Wainwright. "He will be sadly missed."