Victoria J Reich, president - Brunswick European Group, will head the new organisation based in Brussels, Belgium.

"To date, our boat and engine businesses have maintained separate international organisations, " said George W Buckley, Brunswick chairman and CEO, "but now they will move forward with a more unified strategy aimed at giving boaters the right product, at the right price through the right distribution channels."

Our second objective is to manage and share services such as finance, human resources, information technology, legal and supply chain among our marine, fitness and bowling operations in the region, he added.

Victoria J Reich will have several big names reporting to her, including Jacques A Bronchart, general manager of Marine Power Europe, Gerard Wainwright's Sealine International, Marcel Rijnbeek, Sea Ray's European managing director, Francois Sebire, managing director of US Marine in Europe, and Tony Caviglia, director of business development.