Scheduled to appear in 44 leading boating enthusiast magazines, the campaign will run throughout the crucial early buying period leading up to the start of the European boating season in April/May.

The V6 promotional programme also included a world press conference and test in Florida attended by European magazine editors and a European dealer/boatbuilder meeting and test in Rome.

The range is now being shown at the major boat shows across the Continent. Distributors and dealers are being supported with a full range of promotional aids including sales/technical literature, showroom presenta-tions, point-ofsale and public relations back-up.