Data marketing and the law

01 Nov 2004

Since December 2003 the Privacy and Electronic Communications Regulations 2003 have added a new dimension for all electronic marketing says Gayle Trigg, a solicitor in the IT and E-Commerce Group at national law firm Eversheds LLP But remember that all marketing that uses personal data is also governed by the Data Protection Act 1998 December 2003 heralded a change in the legal framework surrounding data marketing and the way in which businesses are able to contact their customers. However, regulation in this area has been around for some time and it is vital to remember that all marketing that involves using personal data is also governed by the Data Protection Act 1998 before we move on to consider the new regulatory framework.