Wednesday 20 August 08 - 18:35
 

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Marine Marketing - the inside track

With the boat show season approaching, and the spring selling season just around the corner, the British Marine Federation (BMF) in Scotland will be running a marketing seminar on November 23 at the Erskine Hotel, near Glasgow airport, writes Mike Balmforth.

The one day programme is predominantly aimed at helping smaller marine businesses get more of the kind of business they want, economically. There will be a small charge for members, and a slightly larger one for non-members, who are very welcome to attend.

The topics will be presented by successful local marine industry people with marketing expertise. They will include Web and E-marketing, organising printed sales material, getting the right publicity, attending exhibitions without breaking the bank, and most difficult of all at times, handling the customer interface.

You can get full details by contacting Mike Balmforth, secretary BMF Scotland. E-mail:

mike@clydemarinepress.co.uk Tel: 01369 870251.

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