"Now, we are officially known as introducers, " he told BB , "which gives us few obligations and lots of things we can't do any more."

The company is now able to introduce customers to the insurance providers and then step back, confident that those providers are reputable and reliable. Previously, the company found it got dragged into helping customers complete forms and explain what things meant. Under the new Act, they're not qualified to provide those details and the regulations make it very clear what the company can and can't do.

"We can say that we recommend a particular insurance company and give our customer the appropriate leaflet, but that's as far as it goes, " said Barke. "It means we no longer receive renewal notices or documents on the customer's behalf, and it keeps the insurance relationship private and beyond the scope of our business, which personally, I totally endorse."