The series was a great success and independent research shows that 20% of all 8-16 year olds have heard about Splash Camp, which equates to 6.7 million children across the UK. In some areas of the UK, such as the West Midlands, the figures are even higher with over a third (34%) of all youngsters knowing about the programme.

Of these millions of children, 62% of them had tuned in to watch the programme on Friday afternoons - the most popular time for children to watch television outside of Saturday mornings.

The BMF says 64% of viewers claim that Splash Camp has inspired them to try a watersport, which was the objective of the campaign.

As well as just thinking about giving watersports a go, 7% have already taken the first step and actually got on the water directly as a result of watching the programme. The remaining 57% believe they will get out on the water soon.

Interestingly this figure is higher amongst the lower social grades which implies that Splash Camp has brought water sports to a social group not traditionally associated with boating and related sports.

"We've all been amazed at the success of Splash Camp, " said James Gower, BMF marketing director. "We hope that a second series of the programme will further reinforce the fun, excitement and exhilaration that watersports offers."

Strawberry Entertainment, which was appointed by the BMF to represent it overseas, has had "serious interest" from France, the US and China which are looking to replicate the successful Splash Camp business model across their territories.

The BMF is looking for major sponsors for the next UK series and for brand licensing representation. Interested parties should contact Hayley James at the BMF on HJames@britishmarine.co.uk