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Gillette to sponsor P1 Championship
01 Jul 2005
The Gillette MACH3 NITRO Gel Powerboat P1 British Grand Prix (Rounds 7 & 8 of the 2005 UIM Powerboat P1 World Championship) is the feature event of a three-day festival of racing with more than 70 boats expected to compete in a series of championship events.
At one point the event looked doomed as far as Cowes was concerned when the British Powerboat Racing Club threatened to take the event elsewhere unless the local council coughed up lots of cash.
Now organiser, KBL Powerboat Management Ltd, aims to establish the British Grand Prix as one of sports' blue riband events.
P1 events are broadcast to 48 countries worldwide. Lucy Goemen, Gillette UK, Business Manager - Men's Skincare, said:
"It was an obvious partnership for the new MACH3 NITRO Gel as P1 is all about exhilaration, power and performance on water."
Nathan Knight, CEO, KBL Powerboat Management Ltd, said: "Our objective is to build a festival that the public can relate to in much the same way that they do with the Grand National at Aintree or the British Grand Prix at Silverstone."
