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New designer, new design, now what do I do?
01 Oct 2006
Protecting a new design is one of the most important things a business can do, say Richard Marke and Lucy Etherton. So how do you go about making sure you don't get ripped off?
Last month, your designers completed work on a prototype yacht which has generated great excitement in the industry. One major manufacturer has offered you a tempting deal in return for being given exclusivity. What should you do before saying yes?
