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Boatbuilders embrace web-based interactive services says Jim Nolan
01 Sep 2006
Boatbuilders like the Tracker Marine Group (brands include Tracker, Nitro, Tahoe and Mako amongst others) are embracing web-based interactive services in a major way.
Just as importantly they are encouraging their dealer networks to do the same and are offering financial incentives for them to do so. Why? Speed and efficiency.
