Saturday 6 September 08 - 07:32
 

Legal

Taking the credit

With the recent reports of dramatic contraction in the availability of personal and commercial credit, and the uncertainty as to how that may affect sales across the industry, and the unwelcome prospect of credit limits being squeezed by lenders, now is the time for all businesses to take stock of the situation and put in place procedures to maintain liquidity and cashflow.
Tim Reynolds is a specialist marine lawyer with marineontheweb.co.uk
Tim Reynolds is a specialist marine lawyer with marineontheweb.co.uk

If you are a manufacturer supplying equipment directly to the public and have not already tightened up on credit limits and terms then you should consider doing so. Most businesses are, however, somewhat more reluctant to introduce changes to trade credit arrangements, even though such a relaxed attitude to worryingly high debt levels can seriously threaten business survival.

Sadly, any business that is in any way reliant upon bank support will find that there is a wind of change blowing, and those who the bank no longer think fit the new, lean profitable (and consequently less risky) credit profile will find it increasingly difficult to find bank support on affordable or acceptable terms.

Key to the matter is the introduction of, and rigid adherence with, proper written terms and conditions setting out a detailed and enforceable credit control policy, and the genuine commitment to following through that policy when customers default, even when that ultimately results in the loss of an account.

Conversely, if, as a supplier, you are running a business successfully marketing a product, but are not getting appropriate manufacturer support, whether for the product, or through the provision of geographical exclusivity, or volume discount, or credit terms, you need to consider whether you should re-negotiate that deal, or move on.

It is a regrettable fact of life that any business can give away money. Making it is becoming increasingly difficult.

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