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Chatham’s 10th anniversary promotion
01 Jan 2007
Footwear company Chatham says it’s 10 years since it launched the first
washable deck shoes. In a joint development with Prime Tanning USA,
Chatham produced a waterproof leather that absorbed only 30% of the
water of a normal leather when washed.
The company says the idea was an instant success and has been taken up by other brands over the years.
To celebrate the 10th Anniversary Chatham is producing limited editions of the first styles and colours for 2007, backed by an advertising campaign, swing tags and point of sale.
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