Well, that is our basic purpose in life, but our first task is usually to look at the company itself and see how it communicates internally to its staff. A company’s image is usually created by the man or woman at the top and it filters down to those who are consumer facing. If it’s a good image, with free flowing internal communication, the company will tend to be more successful.

We will all be watching this in action shortly when a certain Mr Brown takes over the reins of his ‘company’. Love him or not, the previous incumbent of the job had a fairly good outgoing image to the ‘consumer’. He looked right, sounded pretty competent and gave his ‘employees’ a confidence and status that created a successful approach for some years.

Mr Brown has a PR problem. He does not look good. He’s a touch scruffy. He doesn’t look after himself and it shows. He has a tendency to talk down to people; he is not known as a listener and does not come to the office with the confidence of his predecessor.

This will filter through to his team and he will need to sell himself and his party for votes when the time comes.

In our marine industry environment a company manager in his position will have difficulty in generating the company image to win new customers.

The PR needs to be right within the company to project that polished, good service and enthusiastic image needed for success. So get the internal PR right and the rest will tend to follow.

Mr Brown please note…