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News

NBS goes to Cowes Week

01 Jul 2007

The latest move from National Boat Shows (NBS) on promotion for its Southampton and London boat shows is to become a supporting sponsor of Skandia Cowes Week.

Williams: ‘engaging with our core sailing audience’

With organiser Cowes Combined Clubs hoping for one of the best weeks in the event's history, NBS should reach 8,500 competitors, another 38,000 non-competing sailors and 50,000 or so spectators.

‘We are engaging with our core sailing audience, forging greater relationships with the boating community and promoting the National Boat Shows portfolio of shows,’ said NBS MD Andy Williams.

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