‘We consider our business to be an important arm of any client, whether it is a manufacturer or dealer. Our role is to liaise with production, work out delivery solutions taking into account budget and timing requirements and advise on complying with customs for both export and import regulations.’

I asked Price the importance of a close working relationship. ‘It’s imperative due to the nature and high value of the product, as is starting a good working relationship at the early stages.’

Moving on the challenges ahead I asked Gerald about the difficulties they face.

‘The markets are changing and with the upturn in business coming from the Far East it can affect our ability to provide a fast and regular service for exporters, whilst obtaining space from the Far East is now critical.

‘We have to adapt to these market changes and this is part of the reason that we have embarked on global expansion as we have to look to build in other parts of the world.

‘There is also a high standard in the industry which we have to meet. Delivery times and standards are set down by the motor industry and this is a high goal. We also must always ensure that this client boat arrives in the same condition as it left the factory.’

We finished by looking at communication. ‘In communication terms the world is shrinking and speeding up and our challenge is to make delivery terms follow this pattern.’