Sunseeker: record sales up 18.5%
17 Sep 2007
Sunseeker puts its success down to ‘doing things differently’, citing its continual investment in new models, particularly larger boats.
The year saw the launch of the 37 Metre Yacht, which was built to specific international codes and has been granted an unrestricted classification.
With eight orders secured, the company is extremely confident of the model’s long-term success. Investment has also been pumped into production sites.
An 11.5 acre site was acquired in March at Osprey Quay in Portland, Dorset, while further expansion is underway at New Quay Road, Poole, with the building of two new shipyards.
These facilities will increase the production capabilities to meet the growing demand for models over 100ft. Both sites will benefit from new giant 300 tonne travel hoists.
As well as expanding its production capabilities, Sunseeker has increased its workforce to a record 2,000 employees while retaining existing skilled staff with excellent benefits packages and working conditions.
And exporting 98% of its product worldwide means the company can ride economic dips in any local markets. The outstanding export success was rewarded earlier in the year by a fifth Queen’s Award for Enterprise, recognition of the hard work and commitment of the company’s staff and global dealer network.
With a full order book, the coming year looks just as promising. The forecast is in the region of £265m, with an operating profit of £15.5m.
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