Saturday 22 November 08 - 21:05
 

News

Sunseeker: record sales up 18.5%

FINANCIALS: Sunseeker International announced its latest results at the Southampton Boat Show in association with ITV Meridian, with annual sales up to a record-breaking £240m – 18.5% up on last year’s £202m - with its operating profit increasing by £7.3m to £12.5m.
Sunseeker has orders for eight of its 37 Metre Yacht, which was granted unrestricted classification this year - photo: onEdition
Sunseeker has orders for eight of its 37 Metre Yacht, which was granted unrestricted classification this year - photo: onEdition

Sunseeker puts its success down to ‘doing things differently’, citing its continual investment in new models, particularly larger boats. 

The year saw the launch of the 37 Metre Yacht, which was built to specific international codes and has been granted an unrestricted classification.

With eight orders secured, the company is extremely confident of the model’s long-term success. Investment has also been pumped into production sites.

An 11.5 acre site was acquired in March at Osprey Quay in Portland, Dorset, while further expansion is underway at New Quay Road, Poole, with the building of two new shipyards.

These facilities will increase the production capabilities to meet the growing demand for models over 100ft. Both sites will benefit from new giant 300 tonne travel hoists.

As well as expanding its production capabilities, Sunseeker has increased its workforce to a record 2,000 employees while retaining existing skilled staff with excellent benefits packages and working conditions.

And exporting 98% of its product worldwide means the company can ride economic dips in any local markets. The outstanding export success was rewarded earlier in the year by a fifth Queen’s Award for Enterprise, recognition of the hard work and commitment of the company’s staff and global dealer network.

With a full order book, the coming year looks just as promising. The forecast is in the region of £265m, with an operating profit of £15.5m.

Images for this article - click to enlarge

Sunseeker has orders for eight of its 37 Metre Yacht, which was granted unrestricted classification this year - photo: onEdition

Unless otherwise stated, all images copyright © Mercator Media 2008. This does not exclude the owner's assertion of copyright over the material.

Related products

For more information on products mentioned within this article visit

Sunseeker International Boats Ltd

 Kids Go Free!