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METS catalogue goes digital
21 Jul 2008
The RAI says the digital catalogue offers multiple search and weblink options to enable visitors to plan their visit to METS efficiently and increases efficiency of distribution. The catalogue will include links to exhibitor ‘MyPages’ on metstrade.com to enable readers to access additional information easily and will be PDA compatible to make it easy for readers who are travelling.
The decision is also in line with the recently defined corporate social responsibility strategy of Amsterdam RAI to help protect the environment.
'The digital version will save paper, and speed up and expand the distribution process of the catalogue before the show opens,' explained METS product manager, Irene Dros. 'Visitors from all over the world, as opposed to just Europe, will now be able to view the catalogue in advance giving them the heads-up they need on the show.'
In addition, a hard copy pull-out floor plan will be sent to all IBI readers worldwide one month before METS opens.
Hard copies of the catalogue and floor plan will be available as usual on site during METS. Both catalogue and floor plan are printed on FSC accredited paper.
METS 2008 runs from 18 to 20 November in the Amsterdam RAI Convention Centre. More information about METS can be found at metstrade.com
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