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Parsun Outboards secure foothold in UK outboard market

Parsun Outboards with their small range of high quality 4-strokes are showing exciting progress during their exponential rise in the UK outboard market. After Parsun’s first season in the UK, Simon Higham of Marine Imports UK Ltd (Sole agents for Parsun in the UK & Ireland) sums up their first year and gives us an insight into the Parsun brand, and their plans for the future.
Parsun Outboards: small range of high quality 4-strokes
Parsun Outboards: small range of high quality 4-strokes

‘Parsun outboards are the motors that everybody in the trade is talking about at the moment, most of the talk is positive, but, being manufactured in China, they are sometimes, wrongly stuck with the stigma of some of the cheap trash that we have all seen coming out of China, the "bendy tools" that work for ˝hr then pack up, the low grade motorcycles that spoil your child’s birthday as the starter breaks the first time it is used.

‘Parsun Power Machine Co is different, they are a very professional organisation, operating to ISO 9001 2000 standards, they work tirelessly to disassociate themselves from the poor reputation that Chinese produce has worldwide.

‘Each and every engine has a real hand crafted feel to it, something which is swiftly becoming absent these days with mass production lines, take the paint work for instance, five coats, all done by hand, right down to the rubbing process of each layer in between coats. This is a detail that is found nowhere else in the outboard market.

‘Another innovative feature which underlines Parsun’s dedication to quality control is the rigorous testing that goes into every engine, and indeed many of the component parts, for instance, each and every cylinder head is test run on a pulley system before being fitted, every gearbox is pressure tested and backlash tested before fitting, and finally, every single engine is professionally calibrated and test run for one hour before it’s boxed.

‘Other companies do batch testing, but the only other place you see Parsun’s attention to detail in the outboard world is with Honda!! All engines are CE certified and carry two years’ warranty, and speaking from an engineer’s perspective, they are a joy to work with.

‘So, yes, they’re well built, but what about the price? It’s all well and good having a fantastic new product, but nobody in their right mind will choose it over a tried and tested "comfortable" brand unless there is some incentive. Well, this is where Parsun holds its ace, Parsun outboards are between 15% and 40% cheaper than all other outboard brands, and this point, coupled with very attractive trade margins, is why these outboards are selling so well – the public love the price and the product, and the trade love the profit margins, especially when they have no need to discount to keep up with the price of a Tohatsu or a Suzuki that cutthroat marine is selling down the road!!

So in short, if you are in the outboard market, and you are tired of being undercut or having to loose most of your profit to get a sale, then Parsun Outboards are what you need in your showroom.’ 

Marine Import UK
The Chapel
8a City Road
Worsley
Manchester
Lancashire
M28 1BD
T: 0161 7907678
F: 0161 7039014
E: info@parsunoutboard.co.uk
W: parsunoutboard.co.uk
Contact: Simon Higham

 

 

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Parsun Outboards: small range of high quality 4-strokes
Each and every engine has a real hand crafted feel to it
Parsun outboards are between 15% and 40% cheaper than all other outboard brands

Unless otherwise stated, all images copyright © Mercator Media 2008. This does not exclude the owner's assertion of copyright over the material.

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Marine Import UK Ltd

Seawork International 2009 - 23rd to 25th June 2009