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ECBS rebrands - again
23 Jun 2008
BOAT SHOW: Following closely on the rebrand from Earls Court Boat Show to the New Boat show at Earls Court, we now have the ECBS changing - hopefully got the last time - to The Sail Power & Watersports Show.
Not the ECBS, but The Sail Power & Watersports Show...
The move comes, says managing director James Brooke, as a result of his team working hard to improve the show this year and increase visitor numbers. 'We need a fresh identity to reflect the full breadth of the show,' Brooke said in a statement to exhibitors.
We are more than just a boat show and require an image which represents a much wider cross section of the industry, Brooke added. 'We are therefore re-branding the show for 2008, which will now be known as The Sail Power & Watersports Show.' The Sail Power & Watersports Show runs from 26 to 30 November at Earls Court.
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