Thursday 4 December 08 - 03:16
 

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Navico combines Navman with Explorer series

DISTRIBUTION: Navico says it is to amalgamate its Navman marine product line primarily into the Northstar Explorer Series in Europe, the Middle East and Africa (EMEA). The transition will, says Navico, enhance the line and provide boaters with an expanded range of Northstar electronics.
Pietralla: 'enthusiastically positive'
Pietralla: 'enthusiastically positive'

The company says the new Explorer Series integrates the best of both product ranges into one that combines the Navman high value offering with the prestige of Northstar.

'The reception to combining the Navman and Northstar lines in the Americas last year was enthusiastically positive,' said Jens-Thomas Pietralla, president and CEO, Navico. 'Boaters prefer the common design elements and full line solution the Northstar brand offers. Distributors and resellers like the greater feature set found in the combined line.'

Navico says the popularity of Northstar systems is rapidly growing among European consumers, boatbuilders and dealers alike. 'We expect increased customer satisfaction from another successful transition for EMEA,' concluded Pietralla.

Navman products will be fully integrated in the Northstar Explorer Series by August. They will be distributed by Navico’s independent distributors while supplies last and all existing Navman customers will continue to receive full warranty, including extended and enhanced service levels. More information from navico.com

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Pietralla: 'enthusiastically positive'

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