The first set of new products will target the watersport, racing and yacht maintenance market. This care and performance range includes sail coatings, fitting lubricants, non friction treatments, high-tech gel-coat and hull treatments, wood protection and cleaners.

The partnership seems like a good match: the two company leaders are certainly singing each other's praises. Harry Stulajter CEO of Nanovations has said, "There is enormous future potential in the sector of sport coatings. Holmenkol is renowned worldwide and brings with it the extensive expertise of an internationally positioned corporation", while Christian Römlein, executive director of the board at Holmenkol is equally enthusiastic. "Nanovations is well known for ecological products utilising the latest cutting edge technologies. This long-term partnership will further strengthen our product portfolio", he says.