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PWC resource website
The International Council of Marine Industry Associations (ICOMIA) has launched a new global personal watercraft resource website. 19 Jan 2012 - Boating Business
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Data sharing gets new code of practice
Do you hold personal information on staff or customers? If so, says Liz Fitzsimons, you need to be aware of a new Code of Practice published by the Information Commissioner’s Office on sharing data. 19 Jan 2012 - Boating Business
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Let’s be real here…
A year ago people thought 2011 would see the start of the recovery in our industry. Sadly this was not the case. It is doubtful 2012 will see any significant pick-up either. Why? 19 Jan 2012 - Boating Business
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Branding - corporate style
You may not like the bright orange and nursery school typefaces of EasyJet's corporate graphic design style, but you can't deny how strong and recognisable it is. 19 Jan 2012 - Boating Business
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Branding and why it’s important
Understanding branding is the subject of many a book but let’s try “branding is turning a need into a desire”. 19 Jan 2012 - Boating Business
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METS – what a great show
I get confused by METS most years. No matter how bad the world economy seems during the year, METS always comes up with a pretty positive outlook. 19 Jan 2012 - Boating Business
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Branding - the product
There was no mistaking the black and red of Autohelm, the dark blue hull of a Sunseeker or the pale blue band linking the windows of a Swan. 10 Dec 2011 - Boating Business
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Health & Safety could get very expensive
The health and safety landscape of Britain changed at the end of September as the HSE’s telephone Infoline was axed and telephone RIDDOR reporting was removed for all but the most serious of injuries, says Andrew Bennett. 09 Dec 2011 - Boating Business
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Latest statistics
The latest annual statistics book from ICOMIA (International Council of Marine Industry Associations) is now available, providing the recreational marine industry with the only reliable global boating statistics on the market. 09 Dec 2011 - Boating Business
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Helping business start, grow and prosper
This is the strap line for the new online Business Link site launched as part of Global Entrepreneurship week. 09 Dec 2011 - Boating Business
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Education more focused
Almost everyone in our industry now recognises the current depressed level of boat sales is going to be the standard for the foreseeable future. 09 Dec 2011 - Boating Business
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UK shows are too long
Text text text text text text Text text text text text text Text text text text text text 25 Nov 2011 - Boating Business
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Going to METS this year?
The International Council of Marine Industry Associations (ICOMIA) is proud to be hosting two useful technical events at the 2011 Marine Equipment Trade Show in Amsterdam. 25 Nov 2011 - Boating Business
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Don’t trip over Health & Safety pitfalls
Despite increased publicity drives and government pushing health and safety up the agenda, businesses are still making the same old mistakes - and it's not a direct result of the recession, says Catherine Henney. 25 Nov 2011 - Boating Business
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What next for the Eurozone?
Over 60% of UK leisure marine turnover exports are heading to the eurozone. Trying to understand the turbulent financial markets and what influences the sterling euro relationship is a task for most of us. 12 Oct 2011 - Boating Business
