Marketing Communications
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Corporate style
You may not like the bright orange and nursery school typefaces of EasyJet's corporate graphic design style, but you can't deny how strong and recognisable it is. 19 Jan 2012 - Boating Business
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The product
There was no mistaking the black and red of Autohelm, the dark blue hull of a Sunseeker or the pale blue band linking the windows of a Swan. 10 Dec 2011 - Boating Business
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Straplines
More mature readers will remember “The Best Outboard Motor for the World”. An image might even pop into your head of a stripy-shirted sailor with a kitbag on his shoulder carrying a Seagull outboard. 09 Sep 2011 - Boating Business
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Logos
09 Aug 2011 - Boating Business
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Brand names
24 May 2011 - Boating Business
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The importance of customer focus
21 Feb 2011 - Boating Business
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On acronyms and things
23 Jan 2011 - Boating Business
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What do you want to achieve?
24 Nov 2010 - Boating Business
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Happy returns
Marketing: an expense or an investment? Many people (particularly accountants, bless them) would probably say it's an expense. But isn't it supposed to earn more than it costs? 08 Sep 2010 - Boating Business
