Aligro Group commits to Henri Lloyd heritage

The Aligro Group acquired the rights to the Henri Lloyd brand and trademarks in March 2018 The Aligro Group acquired the rights to the Henri Lloyd brand and trademarks in March 2018

Henri Lloyd had sought additional financial backing for ‘some time’ before the company entered administration, the new owners have confirmed.

Swedish investor, the Aligro Group, had come on board as lenders but in a statement said they could not remedy the difficult financial situation.

The first step was to act as lenders to meet urgent financial needs and continue operations. Unfortunately, the situation continued to worsen said the statement and filing for administration became inevitable.


Aligro, that acquired the rights to the brand and trademarks in March 2018, obtained five stores, certain stock and other assets from the administrators early in June 2018 as a stepping stone to reviving the British clothing label.

“I am a passionate sailor and Henri Lloyd is a brand that has always had a special place in my heart,” said Hans Eckerström, Aligro Group founder and manager. “Now that we get the opportunity, I'm committed to carry the heritage of the brand further and upgrade it to reach its full potential.”

Aligro has formed a new brand team headed by Magnus Liljeblad who has experience in retail and fashion. He will be supported by specialists within global expansion, product design and e-commerce.

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