Helly Hansen and the RNLI to partner

The RNLI and Helly Hansen have formed a strategic partnership The RNLI and Helly Hansen have formed a strategic partnership
Industry Database

The RNLI and Helly Hansen have formed a strategic partnership to support the lifesaving charity’s aim of defeating drowning.

Helly Hansen has committed to supporting the RNLI for five years through a variety of activities including delivering drowning prevention messages to customers, generating income, supporting fundraising and safety campaigns, product innovation and supplying new kit to the RNLI.

“We are delighted to announce this partnership with Helly Hansen, a highly respected and trusted global technical apparel brand,” said RNLI chief executive, Paul Boissier. “Through this new alliance, we’ll be able to reach even more people with our vital safety messages, with Helly Hansen committed to helping us achieve our ambition of reducing drowning.”

Respect

Paul Stoneham, Helly Hansen CEO, added: “As a brand that defines itself through its work with professionals for more than 140 years, Helly Hansen has a tremendous amount of respect for the RNLI’s mission, heritage and the individuals that have built and continue to sustain this critical institution.

“We are both proud and humbled by the serious nature of supporting those who willingly help others in their time of need and we are motivated by the shared ambition of broadening water safety awareness and the reduction of drownings.”

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