Changes to show were necessary to keep up

Retailers will be hand selected for Bespoke London, part of the London Boat Show Retailers will be hand selected for Bespoke London, part of the London Boat Show
Industry Database

The world is changing and London Boat Show needed to change to keep up.

That’s the message from organisers National Boat Shows and British Marine in response to the show’s new five-day format.

Chief officer of boat shows, Murray Ellis has admitted the 2017 show ‘didn’t deliver sufficient quantity and quality of visitors to the very diverse market sectors represented by our exhibitors,’ and although business was still carried out, the audience was diluted across the ten-day period.

However, he says the show’s influence stretches beyond the floor of the South Hall.

Perfect venue
“It provides a key platform to showcase the marine industry in the capital and the perfect venue to meet with government ministers and other key influencers,” he said. “We also use it for essential activity such as our Meet the Buyer programme and association meetings.

“And it provides a financial contribution towards the broader work of British Marine on behalf of all members.”

Exhibitor feedback suggested a five-day show was the right decision said Mr Ellis with a key reason being the reduction in staff accommodation and subsidence costs.

“All five days will be busy, positive and highly charged without a lull,” he said.

New audiences will also be attracted by the Boating & Watersports Holiday Show and Bespoke London.

Sales
“We must maintain focus on the current generation of boatowners but also tick boxes for Millennials who want to come along, have a great time together and book an experience or buy some personal watersports equipment for example,” said Mr Ellis.

“When you look at our boatbuilders and dealers we see how a continual stream of new models is essential to drive sales. I think a similar approach will be needed for our events as well.”

He added: “Reducing the duration from ten days to five and adding two shows are bold changes but they demonstrate that we are committed to making the London Boat Show work.”

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