Record orders for Sunseeker

Sunseeker is concentrating on re-establishing its brand in the smaller boat segment Sunseeker is concentrating on re-establishing its brand in the smaller boat segment

Sunseeker’s revenue increased by 17% during 2017 from £252.4m to £294m, driven by a record order bank.

Profits also grew with EBITDA approaching £6m - £1.1m profit after tax.

The increase means that since 2015 the boatbuilder has seen revenue rise by 50%, boats by 30% and employees by 25% as the business continues to grow.

During 2017, Sunseeker launched four new models which the company says have contributed to the record forward order book – up 52% year-on-year.

Stronger future

“I’m delighted with our performance, especially given the substantial investments we continue to make across the business,” said Phil Popham CEO. “We are now reaping the rewards of this, but it is vital that we continue to invest in product and infrastructure to build an even stronger future. Our product plan for the next five years absolutely reflects this, we now have one of the youngest product line-ups in the industry with some very exciting additions still to come.”

And he said the company is sold-out for 2018 and 50% sold for 2019 with the Manhattan 52 and Manhattan 66 two of the most popular models.

Ambitious plans

“As we develop new products across the size range, we will also see a substantial growth in our profitability, providing the investment for our ambitious plans going forward,” added Phil.

During 2018, the company is concentrating on re-establishing the brand in the smaller boat size segment with the launch of the Predator 50 and Predator 74. The 74 Sport Yacht will be launched at the autumn shows.

Expansion of the global dealer network has also been key in supporting continued revenue increase with Asia and the Middle East target growth territories.

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