Not just a habit
I wonder how much longer we can go on having the same conversations, year on year about leisure marine boat shows in the UK?
Why can, say, a country like Germany have one event over nine days and get more visitors than two UK shows covering 20 days?
This gets asked so often now the reasons get lost in the mists.
Some say we take a sort of perverse pleasure in persisting in making the UK industry suffer with 20 days of boat shows, when other countries are happy to settle for much less with similar results…
If those who are part of the industry, or those who take part in UK shows, do not understand the need, then maybe the reasons or the ‘message’ being sent out is not being explained well.
Or maybe it’s a very weak one to start with?
Many that take part accept they go through the show motions ‘eat, sleep, show again then repeat’ because well… mmm they always have…
I can’t help but ask, should we not as an industry, be thinking about this somewhat deeper?
The normal feedback from our industry is naturally positive in magazines such as this, but when you are having to justify a show spend - it always will be, with a different spin once an off the record conversation is had.
Our industry, however, is and should be all about the touch, the feel, the experience. We, in the end, all sell a lifestyle, a passion, an expectation.
Which, when all is said and done, needs to be seen, in the round.
Companies taking part in shows need to ensure the staff on stands remain focused, positive and, most importantly, trained to deal with customers.
We all get but one chance to make a good first impression...
So to move on and break this cycle, how can we create the positive vibe that has somehow been missed by the masses for so long?
All any business wants is to take part in shows that are busy and cost effective. Promoting the best of what they do.
Shows would then truly be a support to the industry and not just a habit.
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