Psychology

I’m really not getting the mind set of so many exhibitors on the UK show circuit.

I’m not talking about the owner operators and the small business types who rely on the events and push as far as they can to achieve the returns on the time and money invested.

I’m talking about the mid to large sized exhibitors whose stands seem to be inhabited by the equivalent of nautical industry zombies.

I never understand why having put in so much effort, time and expense, the whole experience for a customer can be defeated by a lack of interest.

Don’t think I am right? Go and walk a show in the mid-afternoon and see for yourself.

Being at an event should be great for a business and the showcase that springboards the business forward. But if the staff are to busy on the phone or laptop or just generally looking like they don’t want to be there, it’s really hard as a punter to approach and engage.

I fail to understand why so few of the people actually paying for the company to be at an event, walk around and check. Maybe it’s so normal that no one sees or cares. Well you should and if you had paid to get to and get into the show, you might see it differently.

It’s something I don’t see at international shows, so is it not so natural for us in the UK to be engaging with customers? I really hope not.

Maybe it’s more to do with our hands-off approach for the rest of the year, hiding behind emails, WhatsApp and god forbid taking to someone on the phone. Do staff understand that people buy from people?

Training? Kick up the arse? Either way UK teams, let’s find a solution and soon. 

Latest Jobs

Sales Executive

The WINDBOATS GROUP is one of the UK’s longest established yacht building companies and manufactures... Read more

Systems Administrator

We are looking for a Systems Administrator to join our award winning B2B media company. Read more

Yard Hand / Valeter

Salterns Boatyard has an immediate opening for an experienced Valeter / Yard Hand to join our busy b... Read more

Flotilla Skipper

At Sunsail we provide the very best sailing holidays; giving customers amazing experiences on the wa... Read more

Bosun

The Cirdan Sailing Trust works hard to support is staff and promote them where appropriate. Because ... Read more

Experienced Shipwright and/or Painter/Finisher

Butler & Co are traditional shipwrights, based at their yard in Penpol, Cornwall. Their primary focu... Read more

View all jobs