More bang for your buck
There are various ways of getting good deals from your advertising spend, by leveraging it to enhance your public relations. 22 Mar 2016 - Boating Business
For many the start of the year means dusting off those marketing plans and trying to think of what you can do this year that you haven’t tried before. 31 Jan 2016 - Boating Business
More than one show...
It’s show season and by the time this comes into print METS will be behind us and other shows will be looming around Europe. 23 Nov 2015 - Boating Business
We often harp on about how to get your stories into the press. But it’s not just the words that count, it’s the images too. 22 Sep 2015 - Boating Business
Nothing to say?
Maintaining a profile in the industry media is not always easy, particularly for those smaller companies that have a single product or long term project. 29 Jul 2015 - Boating Business
The next 5 years...
What does the next five years hold for the boating industry, now that the elections and the uncertainty of who will be governing the UK are over? 24 May 2015 - Boating Business
Boat shows - hindrance or help?
We’re just back from the Dubai Boat Show, having not been there for some years. 23 May 2015 - Boating Business
Is your website newsworthy?
Are you using your website effectively for good public relations practice? Most companies have a ‘News’ section, but is it working properly for you? 10 Mar 2015 - Boating Business
Planning for 2015
Marketing planning for 2015 is well underway for most companies in the marine trade. The all important spring sales period is not far away, and for companies planning to exhibit at London or Dusseldorf it’s all pretty much done – or it should be. 10 Dec 2014 - Boating Business
Standing out from the crowd can often be something of a challenge, and nowhere is this more apparent than at the Monaco Yacht Show. 17 Oct 2014 - Boating Business
The Twittersphere is alive, kicking and here to stay. 19 Aug 2014 - Boating Business
The summer’s nearly over! For those of you who have enjoyed a whole weekend of warm English weather so far, that might sound a bit alarming. 25 Jun 2014 - Boating Business
Social media overload?
In the beginning there was Facebook. Actually that’s not true, it just feels like it. 10 Apr 2014 - Boating Business
Social media is increasingly becoming a big part of the PR agenda. 09 Dec 2013 - Boating Business
You’re as good as your writing
This was the title of a recent blog posted on the Harvard Business Review network – the go-to place for all business wisdom. 30 Oct 2013 - Boating Business
New term starts
With the Southampton Boat Show only a few weeks away, September always feels like the beginning of a new school term. 28 Aug 2013 - Boating Business
Some basic rules make sure that the press release you are about to send out will get published in the UK or world media. 03 Jul 2013 - Boating Business
PR is about reputation
Public relations isn’t just about what you send to the press. It’s about what people think of your company. 14 May 2013 - Boating Business
Broader PR sells more
Many manufacturing companies consider their public relations function is about sending out a press release so that their consumers will read about their products and services in the media. 26 Feb 2013 - Boating Business
One press release is not enough
Sending out a single press release is not a quick fix to making your company’s fortune. 29 Jan 2013 - Boating Business