So how did the CWM FX LBS really go?
It’s always so easy to come up with end of show quotes. Everyone is full of enthusiasm; there were quite a few people at the show and, by all accounts, a lot of business was done.
Or was it?
While it was nice to see so many boats and some good returning names, contacts in the supply chain tell me things aren’t really moving as fast as they should be if the glowing reports at the end of the show were true…
And I have to say I was surprised at the lack of continuity at ExCeL. After all the scary images thrown around at the start of the publicity campaign, I was expecting to see the theme carried through the show.
It wasn’t. Thankfully…
And I thought show entrances were meant to make people excited to get inside.
All we got was a silly rain curtain at the show entrance, which most avoided by turning left or right. The right turn, of course, saw people having to wade through the overspill from the rather shallow collection tray.
I’m told the continuity was all in the 4D feature. But I’m also told those who tried it came out complaining loudly they were pleased they hadn’t had to pay for such rubbish.
And even with the Press Day welcomed back on the Friday, there was no show opener!
Surely the Friday was always about getting the journos there for a good photo opportunity for the weekend ‘papers to make the public want to come to the show.
But there was nothing. Even Nicole Scherzinger was only there to cut the ribbon on Mr Braithwaite’s latest.
Why pay all that money to put on a boat show and then not make the most out of every opportunity to tell the target market about it?
In or out?
I wonder what will happen to the UK after the election. Knowing politicians, I suspect we’ll be OK: Mr Cameron will find some way of not giving us the much trumpeted vote on whether we stay or go.
I suspect we will be better served as we are: a non-member of the Eurozone, but a member of Europe to keep the trading we have.
Then again, if we do have the vote and decide to come out, there’s always a large group of countries that we can deal with.
It’s called The Commonwealth. That’s if they’ll have us back, of course…
Latest Press Releases
Lithium-ion battery expert Dr John Warner is presenting at the NEXT GENERATION Marine Power & Propul... Read more
Hosting four regional trade shows over seven days and covering nearly 1,400 miles is not for the fei... Read more
SMG are delighted to be launching SMG Meet The Manufacturers 2018. This Trade Only event for the Mar... Read more
February 2018 Fareham UK - Mercator Media Ltd, the international, market-leading B2B marine media bu... Read more