EBI keynote speech

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European Boating Industry gives keynote speech at FIMAR seminar in Florianopolis, Brazil

On 4 June 2015, Mirna Cieniewicz, secretary general of European Boating Industry, gave a keynote presentation about the boating industry in Europe at the FIMAR seminar.

FIMAR, the International Sea Fair for Technology, Innovation and Design, has been the first ever Italian-Brazilian B2B fair which took place in Florianopolis, Santa Catarina State (Brazil).

Mirna Cieniewicz described the boating sector in Europe and talked about the importance of understanding one’s markets and the role of innovation on our continent.

She also presented the revised rules for boats and engines to be sold on the EU single market, with the new Recreational Craft Directive 2013/53/EU starting to apply on 18 January 2016.

The audience consisted of Brazilian and Italian boating professionals, representatives from various governmental agencies and institutions responsible for sustainable and economic development and tourism, as well as the Brazilian press.

Stemming from the cooperation agreement signed between the Italian and Brazilian governments and ACATMAR (the Santa Catarina boating industry association gathering some 300 members), FIMAR was organised with the aim to promote sustainable development of the “Sea Economy” in Brazil.

The event gathered many political representatives, including State Secretaries Filipe Mello for Tourism and Carlos Chiodini for Sustainable Development, as well as SEBRAE Agency for economic development.

Italy was represented by the Ministry for Economic Development, the Italian Trade Agency ICE, our member UCINA Confindustria Nautica, Unioncamere, Assonautica and some 25 Italian companies.

According to the organisers, the 4-day event generated almost 100 B2B meetings with a business potential of R$ 1,500,000.00 (500,000 EUR) and several technical cooperation agreements were signed on this occasion.

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