A picture is worth 60,000 words - why visuals are so important
The increased influence of digital and social media platforms in recent years means we now live in a world where communication is increasingly visual – think emojis, GIFs and video calling writes Kate O'Sullivan.
In fact, people process visuals 60,000 times faster than they process text and with our dwindling attention spans becoming more and more apparent, the way in which we digest information is changing.
Visuals are intrinsically linked with human emotions and numerous studies have shown that the use of images and even certain colours have a significant effect on people’s actions, thoughts and decisions.
This, combined with the fact that most people are visual learners and that colour visuals increase readership of a piece of content by 80%, it is unsurprising that visuals are now the most effective way of engaging and communicating with your audience.
Images, graphs, charts, infographics and videos are just a few examples of visual content that you can create to really get people to sit up and take notice of your brand.
The media can’t cover every story that you send to them, but if you have some visual content to offer you will definitely improve your chances.
News releases are a great way of getting all the necessary information across, but imagine the impact a video or infographic would have on boosting your campaign and increasing its share-ability on your owned channels.
You’ve no doubt heard the phrase ‘a picture is worth a thousand words’, but it seems that we may have dramatically underestimated the impact of visual content in marketing communications.
Latest Press Releases
The world’s leading supplier of marine distress signals, WesCom Signal and Rescue announces it has b... Read more
Torqeedo appoints Engines Plus Ltd as new UK canal boat sector dealer ahead of inland waterways festival, Crick Boat Show
Torqeedo has appointed Engines Plus Ltd, a leading engine dealer, to be the UK dealer for the canal ... Read more
Torqeedo Showcases Latest Innovations in Sustainable Marine Propulsion Technology at Seawork International
Crystal Lake, Ill. – May 23, 2018 – Torqeedo will demonstrate the latest developments in electric ma... Read more
Leading Audio Manufacturer Unveils Groundbreaking RA770 and SRX400 Audio Entertainment Systems Read more
Leading Audio Manufacturer Announces Powerful Plug and Play Solution with Bluetooth Streaming Read more
Lithium-ion battery expert Dr John Warner is presenting at the NEXT GENERATION Marine Power & Propul... Read more