How to maximise exhibitions using social media

Kate O'Sullivan, ADPR MD Kate O'Sullivan, ADPR MD

If you’re exhibiting at a show, its important to have social media platforms and content schedules ready. Here’s a quick social media check list to help navigate your way to a productive show season, writes Kate O'Sullivan, MD at ADPR.

  • If you don’t have one, set up a Twitter account. Every show will use hashtags to promote their event. Find out what these are and use them.
  • Regardless of which platforms you’re using, create a plan that details and timetables posts.
  • Tweet customers, prospects, suppliers and journalists inviting them to drop by your stand.
  • Run a Twitter competition – it’s a great way to aggregate a list of show attendees. Ask them to Tweet a photo of your stand using the show hashtag and @mention your Twitter handle to be in with the chance of winning.
  • During the show, Tweet about what’s happening - name check journalists, industry bigwigs or customers who’ve visited the stand. Take and share photos and if you’re feeling adventurous, live stream from your stand.
  • If you have a brand ambassador at the show then hold a meet and greet, take pictures and live stream a Q&A.
  • Ask prospective customers if they’re on LinkedIn. The perfect environment to connect, especially in the B2B space.
  • After the show, get back in (virtual) contact with anyone you’ve connected with in the real world via LinkedIn or Twitter.10. Write a blog post once you're back in the office, including any post show quotes and point all your new connections to it via your social media channels.
  • Say ‘thank you’ to the organising team using the show hashtag – this works especially well if you have a deal to announce following the show.
  • Write a blog post once you're back in the office, include any post show quotes and point your new connections to it via your social media channels.

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