Mobile search rankings

Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry
Robin Petherbridge of Creative Partners reveals some of the tricks of the trade gleaned from 25 years creating campaigns for the marine industry

Having a mobile friendly website has just become a whole lot more important.

On 21 April Google changed the way that websites are ranked in its search results on mobile devices, in favour of sites that are mobile friendly.

If your website is already 'responsive', that is to say it re-formats its layout to suit mobiles, then you needn't worry. If it's not, then you should act soon.

And you'll be pleased to know that you thankfully don't have to start from scratch with a whole new responsive website.

There is a less expensive option, and that is to create a separate mobile version of your site. The main and mobile versions run side by side on your host server, and something called 'Dynamic Serving' detects which device someone is using – mobile, tablet or desktop – and sends them the right version of the site.

One clear bonus of this approach is the new dedicated mobile version of your site can be purpose designed from the outset for small screens, with properly mobile friendly page layouts, more succinct content and smaller images, all of which means it will load faster than a responsive site.

The main and mobile sites will share the same url, thereby avoiding search and technical confusion, and Google will rank each version of your page separately for desktop and mobile searches.

rp@cp-uk.com

Latest Press Releases

FUSION® SHIFTS AUDIO ENTERTAINMENT PARADIGM WITH THE REVOLUTIONARY APOLLO SERIES

Leading Audio Manufacturer Unveils Groundbreaking RA770 and SRX400 Audio Entertainment Systems Read more

FUSION® LAUNCHES PANEL-STEREO – AN ALL-IN-ONE ENTERTAINMENT SOLUTION

Leading Audio Manufacturer Announces Powerful Plug and Play Solution with Bluetooth Streaming Read more

Experts Highlight Viable Power and Propulsion Solutions for Next Generation Vessels

Lithium-ion battery expert Dr John Warner is presenting at the NEXT GENERATION Marine Power & Propul... Read more

SailForce Announce Their Upcoming 2018 Regional Trade Events

Hosting four regional trade shows over seven days and covering nearly 1,400 miles is not for the fei... Read more

SMG launches Meet The Manufacturers Event

SMG are delighted to be launching SMG Meet The Manufacturers 2018. This Trade Only event for the Mar... Read more

Mercator Media upgrades magazines and conferences brands

February 2018 Fareham UK - Mercator Media Ltd, the international, market-leading B2B marine media bu... Read more

View all