Writing a winning award entry

Kate O'Sullivan is MD of ADPR Kate O'Sullivan is MD of ADPR
Industry Database

Winning a prestigious award and even securing a nomination can be used as a fantastic new business tool, writes Kate O'Sullivan. Awards increase your credibility, the company’s profile and lift team morale.

You don’t have to be a natural born writer to put forward a winning award entry but you do need to follow a structured process and focus on showcasing your unique qualities. We’ve put together our top tips to ensure your entry catches the judge’s eye.

Answer the questions properly
Read the questions carefully and write targeted answers. We recommend drafting an outline of what you want to get across and summarising your key points (minus the waffle – judges will have lots of entries to read and will appreciate a concise entry.)

Write convincingly and use evidence to back up claims
A winning entry will be memorable, engaging and tell a story. You can do this by providing context and background. Passion can help your words jump off the page, so include compelling words and third-party testimonials.

Assign somebody the responsibility
Someone in your company should be accountable for managing the award entry process. This person isn’t necessarily going to be the person closest to the projects that you’re submitting, nor the finest copywriter, but will take ownership of your awards calendar and collate the information required from the relevant teams.

Read, proofread and repeat… avoid typos
Your award entry needs to be thoroughly proofed before it is submitted. Whoever writes the award entry needs to get it checked by the best writers in your business.

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