Writing a winning award entry

Kate O'Sullivan is MD of ADPR Kate O'Sullivan is MD of ADPR
Industry Database

Winning a prestigious award and even securing a nomination can be used as a fantastic new business tool, writes Kate O'Sullivan. Awards increase your credibility, the company’s profile and lift team morale.

You don’t have to be a natural born writer to put forward a winning award entry but you do need to follow a structured process and focus on showcasing your unique qualities. We’ve put together our top tips to ensure your entry catches the judge’s eye.

Answer the questions properly
Read the questions carefully and write targeted answers. We recommend drafting an outline of what you want to get across and summarising your key points (minus the waffle – judges will have lots of entries to read and will appreciate a concise entry.)

Write convincingly and use evidence to back up claims
A winning entry will be memorable, engaging and tell a story. You can do this by providing context and background. Passion can help your words jump off the page, so include compelling words and third-party testimonials.

Assign somebody the responsibility
Someone in your company should be accountable for managing the award entry process. This person isn’t necessarily going to be the person closest to the projects that you’re submitting, nor the finest copywriter, but will take ownership of your awards calendar and collate the information required from the relevant teams.

Read, proofread and repeat… avoid typos
Your award entry needs to be thoroughly proofed before it is submitted. Whoever writes the award entry needs to get it checked by the best writers in your business.

Latest Press Releases

WesCom Signal and Rescue shortlisted for the 2018 Safety at Sea Awards

The world’s leading supplier of marine distress signals, WesCom Signal and Rescue announces it has b... Read more

Torqeedo appoints Engines Plus Ltd as new UK canal boat sector dealer ahead of inland waterways festival, Crick Boat Show

Torqeedo has appointed Engines Plus Ltd, a leading engine dealer, to be the UK dealer for the canal ... Read more

Torqeedo Showcases Latest Innovations in Sustainable Marine Propulsion Technology at Seawork International

Crystal Lake, Ill. – May 23, 2018 – Torqeedo will demonstrate the latest developments in electric ma... Read more


Leading Audio Manufacturer Unveils Groundbreaking RA770 and SRX400 Audio Entertainment Systems Read more


Leading Audio Manufacturer Announces Powerful Plug and Play Solution with Bluetooth Streaming Read more

Experts Highlight Viable Power and Propulsion Solutions for Next Generation Vessels

Lithium-ion battery expert Dr John Warner is presenting at the NEXT GENERATION Marine Power & Propul... Read more

View all