It’s no secret that customers and prospects expectations are growing. In this digital age, they want information fast and they want it now, writes James Nolan.
It is especially true for website visitors who move on if they cannot get it. This has driven the development of the Live Chat feature that is appearing on a wide variety of business websites. Now there is one specifically designed for boat dealers and builders – BoatChat.
BoatChat joined the Marine Retailers Association of America (MRAA), the boat dealer umbrella organization, as a premier partner at the beginning of January 2018. The features BoatChat provides boat dealers include 24/7 Live Chat operators who can communicate in 65+ languages, the ability to stream live to the online visitors and perform presentations plus texting (inbound/outbound) as research shows over 90% of customers prefer SMS as a sales conversation follow up method.
BoatChat also provides Facebook Messenger integration by saying hello to a dealers social following and drive sales leads from targeted ads. It also integrates with GoogleMyBusiness integration by giving the local Google My Business listing with a 'click to message' dealer button.
Think of BoatChat as a 24/7 concierge service that allows boat dealers to capitalise on the user-traffic that is already engaging with their websites. MarineMax is among those who are already taking advantage of it.