NYA gives up Broom dealership
Broom’s 455 has a retail value of more than £700,000
DEALERSHIP: James Fraser, owner and managing director of the Norfolk Yacht Agency (NYA) says the firm has given up its dealership for Broom Boats of Brundall.
Mr Fraser said the decision comes 18 months after financial difficulties and the subsequent sale of the Brooms boatbuilding and marina business by then owner and family descendant Martin Broom to Mark Garner, a financier and business consultant.
Under its new ownership, said Mr Fraser, Broom Boats appointed a number of dealers in the UK and abroad, including NYA which is said to be the East of England’s most successful boat sales agency.
NYA was the first dealer to place an order for a stock boat to be built by the new owners. This boat, a Broom 455 with a retail value over £700,000, was paid for by NYA and delivered in August.
“This has been a difficult decision but the catalyst for it was the appointment of another agent on our doorstep to sell Broom boats of up to 40ft,” said Mr Fraser. “They took that decision knowing we did not agree with it – and despite our investment with the firm which was at the time significant in their restart of production.”
BB spoke to Broom's Mark Garner, who told us: “Broom reviewed the dealer network at the end of the initial 12 month dealer agreements. We’re introducing two new smaller boats of 30ft and 35ft in 2012 and wished to get commitment and representation of these boats within the dealer network.
“As NYA represented another brand in the smaller boat market, we chose to introduce an alternative east region dealer for these boats. NYA was opposed to this decision and decided to leave the dealer network.
“We’re disappointed with the outcome, but wish NYA well for the future. Norfolk Boat Sales now represent Broom in the eastern region and have already achieved sales of boats to new Broom customers.”
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