Peter Ford now dedicated to Yak
01 Mar 2010
Crewsaver has appointed a dedicated manager, Peter Ford, to support the Yak brand.
Mr Ford, an employee of Crewsaver for over a decade and a half, has a keen interest in paddling and has been working especially closely with the Yak range for the last few years, so his new role as brand manager is being seen as ‘a natural progression’.
He will be working closely alongside Crewsaver’s team of sales managers with the aim of meeting as many customers as possible.
