is to cease its dealership with Argo Nautical / Princess Motor Yacht Sales at the end of October 2021.

Princess Yachts will no longer sell new boats from Princess Yachts

The two parties say the decision is mutually amicable with continuing to provide service, support and warranty to its Princess customers in conjunction with the Argo Yachting team. has been a dealer of Princess yachts under the name Princess East Coast for six years.

The company provides sales, part-exchange and aftercare for Poole and the East Coast of England.

“We are immensely proud of the business we achieved with Argo Yachting / Princess and the dozens of happy boaters we helped get afloat,” said James Barke, MD.

“But the time is right for us to focus on other areas of our business which have shown growth during the current pandemic. This includes our used boat business and our luxury charter business in the Balearics. We are also seeing the boating landscape change as people are looking to the flexibility of charter as a viable option to purchase.” continues to act as sole dealer for Williams Performance tenders, Kawasaki’s PWC range, Parker sport, leisure and fishing vessels and as the East Coast dealer for Sea Ray.