First European design and innovation centre

BRP European Design and Innovation Centre

BRP has officially opened its first European design and innovation centre.

Based in Sophia Antipolis in the south of France, the centre will carry out advanced concept studies on sustainable urban mobility, playing a role in BRP’s electrification strategy.

By 2035, BRP aims to offer electric models in each of its existing product lines and have half of its units sold to be electric.

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