West Nautical has appointed Kurt Fraser as commercial director.
Kurt previously worked for Camper & Nicholsons International as the group’s director of marketing and executive committee member.
With several yachts up to 72m under operational and charter management, Kurt’s first tasks will be to finesse the brand, introduce a new commercial approach to supporting superyacht owners and expand the company’s sales brokerage and retail charter services.
“Kurt has an extremely unique blend of corporate strategy, sales and marketing capabilities,” said West Nautical MD, Geoff Moore. “He was the ideal choice to help us enter an exciting new chapter and achieve our objective of building West Nautical into the most respected, knowledgeable and accountable professional services firm in the superyacht sector.”
Kurt added: “We have a unique opportunity to model ourselves as a next generation professional services firm, driven by one goal – to relentlessly pursue the best interests of each and every client.”