Marketing
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NewsEstablishing yourself as a thought leader
Thought leadership is one element of the PR and communications toolkit that helps establish a brand’s authority by providing valuable insight.
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Why tone of voice matters in marketing
Imagine that your brand is a character in a television show.
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Key social media predictions for 2023
As we welcome in a New Year, we’re looking at what 2023 has in store from a social media perspective…
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Lead the pack through recession
With so much uncertainty around the economy and a gloomy economic forecast, businesses should take the time to reflect and question where they can streamline their budgets.
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Why PR is perfect for limited budgets
There is a misconception that PR means big glitzy events and campaigns that cost the earth.
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What makes a good PR campaign?
Good PR campaigns take a lot of time and effort, but when done well can be game-changing for any business by attracting positive media attention and creating a positive relationship with your target audience.
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Should my business join Tik Tok?
Every marketeer will tell you that every so often, they will hear the dreaded words ‘oh my niece/child/old friend’s son can help with social media, they are good at all that stuff and think we should be on tik tok’, writes Elaine Cox.
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Using Pinterest to boost organic traffic to your website
Pinterest is both a social media platform and search engine, with over two billion searches each month. Unlike most social networks, Pinterest provides the opportunity for businesses to boost traffic to their websites, increase conversion rates and build brand awareness.
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Cost-of-living crisis marketing tips
The cost-of-living rising is at pace and running a business is nerve-wracking
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The value of paid media partnerships in PR campaigns
Media partnership can be the golden ticket in landing your dream piece of content in a target channel, writes Kate O’Sullivan.
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Why luxury demands better
Strong brand positioning is often key to building a sustainable business, but it becomes even more critical when you are trying to attract the rich and famous.
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Protecting your brand from cancel culture
Cancel culture is defined as: ‘the practice of withdrawing support for a person or company based on their views or actions’.
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360° marketing plan
A good marketing strategy aims to reach customers at all points of the purchasing cycle to maximise chances of finding new potential customers and engaging with them in a variety of ways – a 360°approach.
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Key business trends in 2022
Here we look at some of the key business trends that will drive growth for small and medium sized businesses this year, writes Kate O’Sullivan.
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Marketing for quieter months
The winter months have arrived and although it would be easy to sit back and wait for the 2022 season to kick off, there is no time like the present to show off your brand, connect with existing and win new customers. Here are a few ideas to market your ...
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Six tips for dealing with negative comments on social media
A negative social media comment or review is never something a brand looks forward to.
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Top Instagram tips
Businesses are getting increasingly involved in Instagram, but many are still unsure, writes Chris Jones. Here are our top tips to help get you started.
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Lessons from the pandemic
Now that it’s looking like, finally, the worst of the pandemic is over, some things will go right back to the way they were before, writes Kate O'Sullivan. But there are some more fundamental changes that look set to stay. Here are some key communications lessons.
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The rise of the QR code
Thanks to the pandemic, we’re all now experts at spotting and using a QR code.
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Empathy – the key business skill we’ve been missing?
Over the past 18 months the workplace as we know it has changed drastically. The era of remote and hybrid working has arrived and attaining better employee engagement is critical for many businesses, writes Kate O''Sullivan.
