Marketing

  • Jenny Walford ADPR
    News

    What makes a good PR campaign?

    2022-08-30T14:30:00Z

    Good PR campaigns take a lot of time and effort, but when done well can be game-changing for any business by attracting positive media attention and creating a positive relationship with your target audience.

  • Elaine Cox, Knot Agency
    News

    Should my business join Tik Tok?

    2022-08-03T13:23:00Z

    Every marketeer will tell you that every so often, they will hear the dreaded words ‘oh my niece/child/old friend’s son can help with social media, they are good at all that stuff and think we should be on tik tok’, writes Elaine Cox.

  • Jenny Walford ADPR
    News

    Using Pinterest to boost organic traffic to your website

    2022-06-30T09:33:00Z

    Pinterest is both a social media platform and search engine, with over two billion searches each month. Unlike most social networks, Pinterest provides the opportunity for businesses to boost traffic to their websites, increase conversion rates and build brand awareness.

  • Kate Moss Knot Agency
    News

    Cost-of-living crisis marketing tips

    2022-05-30T14:02:00Z

    The cost-of-living rising is at pace and running a business is nerve-wracking

  • Kate O'Sullivan (2)
    News

    The value of paid media partnerships in PR campaigns

    2022-05-03T14:38:00Z

    Media partnership can be the golden ticket in landing your dream piece of content in a target channel, writes Kate O’Sullivan.

  • Chris Jones Knot Agency
    News

    Why luxury demands better

    2022-04-05T15:32:00Z

    Strong brand positioning is often key to building a sustainable business, but it becomes even more critical when you are trying to attract the rich and famous.

  • Kate O'Sullivan (2)
    News

    Protecting your brand from cancel culture

    2022-03-07T12:45:00Z

    Cancel culture is defined as: ‘the practice of withdrawing support for a person or company based on their views or actions’.

  • Chris Jones Knot Agency
    News

    360° marketing plan

    2022-02-04T10:26:00Z

    A good marketing strategy aims to reach customers at all points of the purchasing cycle to maximise chances of finding new potential customers and engaging with them in a variety of ways – a 360°approach.

  • Kate O'Sullivan (2)
    News

    Key business trends in 2022

    2021-12-09T12:19:00Z

    Here we look at some of the key business trends that will drive growth for small and medium sized businesses this year, writes Kate O’Sullivan.

  • Chris Jones Knot Agency
    News

    Marketing for quieter months

    2021-11-26T14:52:00Z

    The winter months have arrived and although it would be easy to sit back and wait for the 2022 season to kick off, there is no time like the present to show off your brand, connect with existing and win new customers. Here are a few ideas to market your ...

  • Kate O'Sullivan (2)
    News

    Six tips for dealing with negative comments on social media

    2021-11-09T10:43:00Z

    A negative social media comment or review is never something a brand looks forward to.

  • Chris Jones is MD of the Knot Agency
    News

    Top Instagram tips

    2021-09-27T14:15:00Z

    Businesses are getting increasingly involved in Instagram, but many are still unsure, writes Chris Jones. Here are our top tips to help get you started.

  • Kate O'Sullivan is MD of ADPR
    News

    Lessons from the pandemic

    2021-08-27T16:42:00Z

    Now that it’s looking like, finally, the worst of the pandemic is over, some things will go right back to the way they were before, writes Kate O'Sullivan. But there are some more fundamental changes that look set to stay. Here are some key communications lessons.

  • Kate Moss is account manager at the Knot Agency
    News

    The rise of the QR code

    2021-07-31T09:47:00Z

    Thanks to the pandemic, we’re all now experts at spotting and using a QR code.

  • Kate O'Sullivan is MD of ADPR public relations agency
    News

    Empathy – the key business skill we’ve been missing?

    2021-06-23T16:09:00Z

    Over the past 18 months the workplace as we know it has changed drastically. The era of remote and hybrid working has arrived and attaining better employee engagement is critical for many businesses, writes Kate O''Sullivan.

  • Chris Jones is founder and MD of the Knot Agency
    News

    Consistency is key

    2021-06-01T17:18:00Z

    When it comes to building a business, brand consistency is vital, writes Chris Jones.

  • Kate O'Sullivan is MD of ADPR public relations agency
    News

    Social media for B2B brands

    2021-05-11T12:51:00Z

    For some B2B brands, social media is still a secondary thought.

  • Kate Moss is account manager at The Knot Agency
    News

    Time to embrace webinars

    2021-03-11T12:21:00Z

    Opportunities to connect with customers face to face are still limited, so now is the time to embrace webinars. You’ve probably attended many, but have you run your own? Use them to reconnect with existing customers and reach new audiences writes Kate Moss.

  • Kate O'Sullivan is MD of ADPR
    News

    How to get your content seen

    2021-02-17T16:35:00Z

    Content marketing is key to driving traffic and generating leads but getting it seen by your audience can be a challenge. Here are some tips on how to increase the reach of your content.

  • Chris Jones is founder of the Knot Agency
    News

    Email marketing top tips

    2021-01-22T17:51:00Z

    Marketing emails are a cost-effective way to interact with your marketplace when face to face isn’t an option, writes Chris Jones. Here are our top tips: