Marketing – Page 2
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NewsThe rise of the QR code
Thanks to the pandemic, we’re all now experts at spotting and using a QR code.
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Empathy – the key business skill we’ve been missing?
Over the past 18 months the workplace as we know it has changed drastically. The era of remote and hybrid working has arrived and attaining better employee engagement is critical for many businesses, writes Kate O''Sullivan.
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Consistency is key
When it comes to building a business, brand consistency is vital, writes Chris Jones.
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Time to embrace webinars
Opportunities to connect with customers face to face are still limited, so now is the time to embrace webinars. You’ve probably attended many, but have you run your own? Use them to reconnect with existing customers and reach new audiences writes Kate Moss.
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How to get your content seen
Content marketing is key to driving traffic and generating leads but getting it seen by your audience can be a challenge. Here are some tips on how to increase the reach of your content.
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Email marketing top tips
Marketing emails are a cost-effective way to interact with your marketplace when face to face isn’t an option, writes Chris Jones. Here are our top tips:
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2021 social media predictions
I think it’s safe to say we’re all glad to see the back of 2020 and eager for better things to come this year. With the rapid pivot to online, social media’s importance has been crystallised. So, what does this year have in store for us from a social media ...
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A smartphone is good enough
Research shows graphics increase people’s willingness to read content by more than 80%, writes Kate Moss.
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What is Marketing Automation?
As Covid-19 is going to be around for the foreseeable, we need to think of innovative ways to engage our target markets. Automating your marketing could be one of the smartest things you do for your business.
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2020 challenges continue
The challenges of 2020 continue with confirmation that METSTRADE is cancelled, writes Chris Jones.
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Marketing in a post-Covid world
The cancellation of so many shows has affected marine businesses significantly. Here are some suggestions for marketing your business in a post-Covid world.
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Listening is vital
The world population holds a hugely diverse number of opinions, thoughts and viewpoints, on all manner of subjects, writes Chris Jones.
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Maximising external communications post COVID-19
As you prepare for making the most of the post COVID-19 recovery, consider how to maximise value from your external communications, writes Kate O''Sullivan.
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Consumer trends
The world as we knew it is no longer. Consumer behaviour patterns have changed radically in recent months and adapting to meet these new trends could set your business apart as we transition into the post Covid era, writes Chris Jones.
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Maintaining visibility during COVID-19
Whatever situation your business has found itself in during COVID-19, its critical you maintain visibility with your customers in order to keep your brand front of mind – whether or not you are currently still operating, writes Kate O''Sullivan.
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Small changes will make a difference
When it comes to sustainable marketing there are a number of easy changes you can make which won’t cost a fortune and will help protect the environment for future generations writes Chris Jones.
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Growing from the inside out
I recently spoke at the British Marine Expo about the importance of internal communication to build your business from the inside out, writes Sophie Foyle.
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Consider your marketing objectives
You probably now have your marketing budget for 2020 confirmed, but have you fully decided how to spend it asks Chris Jones.
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2020’s hotly tipped marketing trends
As we welcome in the new decade, let’s check out this year’s key marketing trends, writes Kate O''Sullivan.
