Marketing – Page 3
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NewsHow to gain consumer confidence
Consumer confidence has been on a downward trajectory and is currently at a six-year low with fears over job security, worldwide trade tensions and the continuing political challenge we find ourselves in, weighing on public sentiment.
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How to create a content-driven PR campaign
With METSTRADE 2019 just around the corner, you may want to raise greater awareness of your brand and a content-driven PR campaign could be just the thing, writes Kate O''Sullivan. It is all about telling your brand story, focusing on producing engaging content that directly connects with your audience.
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Why a picture is important
Many hours are can be spent each month crafting written copy for clients, writing sentences and even whole paragraphs, only to then promptly delete them and start over.
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The new age of social media marketing?
Social media is as popular as ever, but the landscape has shifted considerably over the past ten years and it’s important to align your marine business with this new age, writes Kate O''Sullivan
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Boat show season looms
Boat show season is nearly upon us again. Here are my top tips to get the best from your substantial spend, writes Chris Jones.
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Unicorn Content Creation
The value of content has never been more important. People want to see articles, videos and posts that are engaging, interesting and informative. This is true for B2B and consumer marine brands alike.
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Sales and marketing - a delicate balance
There is often a rivalry in business between sales and marketing. Each function feels under appreciated by the other and lacking support from the wider organisation, writes Chris Jones.
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Top social media tips
Recently, we delivered a social media course for marina managers hosted by British Marine, writes Kate O''Sullivan. Below are some of our top tips:
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Differentiation in an uncertain world
As I write, the situation with Brexit remains hugely unclear and the exact impact on business remains unknown. At present the only certainty, is uncertainty, however, from a marketing perspective the basic activities to push your business on remain unchanged, writes Chris Jones.
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Finding your social purpose
You are probably familiar with the term ‘social purpose’. More than the latest buzz word, we are now living in ‘the purposeful age’, writes Kate O''Sullivan.
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Do you set goals and objectives?
In a Harvard Business School study on goal setting and success, 84% did not have goals, 13% had goals in their mind, whilst only 3% had written goals.
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Marketing trends to watch out for
As we ease ourselves into 2019, let’s look at some of this year’s key marketing trends, writes Kate O''Sullivan.
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Hit the reset button
As a fresh new year approaches, we get ready to hit the reset button. January 1 brings new budgets and activation of plans, alongside renewed inspiration and energy levels, writes Chris Jones.
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How to network like a pro
Networking can be hugely beneficial – it can help expand your client base, find a new job or build a professional network. Whether you see yourself as a networking natural or the thought makes your blood run cold, below are some simple tips to make networking easier, writes Kate O''Sullivan.
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Customer relationship management: a waste of time?
Customer relationship management is an often overlooked, but fundamental business activity, writes Chris Jones. It takes time to create detailed customer records and populate a sales pipeline, but this vital task provides the backbone for sales and marketing efforts.
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Communications activity measurement
One hot topic is how to tackle evaluation and measurement of campaigns, writes Kate O''Sullivan.
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Do trends pass us by?
The World Cup is now a distant memory for most of us, writes Chris Jones. However, during the course of the tournament the England success captured the attention of the country and created a truly trending event, even amongst those not interested in football.
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Invest in internal communications
Lots of emphasis is placed on communicating externally with customers, clients, partners, suppliers and stakeholders, writes Kate O''Sullivan.
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Plan. Practise. Learn. Repeat – the importance of crisis planning
Everyday seems to reveal significant crises in organisations. It’s easy to bury your head in the sand and think it won’t happen, but the reality is at some point an organisation – no matter their size - will face a crisis, writes Kate O''Sullivan.
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GDPR comes into force this month
The much-discussed EU General Data Protection Regulations (GDPR) come into effect later this month (May 25 2018). Ideally by now you will have your ducks in a row, but don’t fret if not - there’s still time - just, writes Kate O''Sullivan.
